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SalesGuard introduces you to companies that already need what you sell.

SalesGuard is the B2B exchange where companies write down what they need to buy, and the seller that fits best is introduced first. You get up to 4 introductions a month and pay only when a deal closes.

Create your GuardLink
  • Free to join, no credit card
  • We draft your profile from your website
  • Buyers never pay
AcmeIntroductionsExample data

Northwind Logistics

Payroll for 40 staff by March

9:41

Orchard Dental Group

Payroll and pensions for 3 clinics

Nov 3

Northwind Logistics

Freight forwarding · 40 staff · Leeds, UK

Priya Shah, Head of Finance, said yes to your Passport · Today, 9:38

What they need

Payroll for 40 staff by March

By when
March 2027
Budget range
$10,000 to $50,000 a year
Meets 5 of 5
Example: a seller's introductions inbox, where a new introduction from Northwind Logistics meets all 5 of its criteria, with made-up companies.

Companies know what they need to buy, but sellers can only guess.

Cold email averages a 4.5% reply rate, so finding the few companies buying now takes hundreds of messages.

Buyers filter those messages, and the vendor they need is filtered with the rest.

Planned purchases

Private

Payroll for 40 staff

By March

$10,000 to $50,000 a year

Only Northwind can see this

Priya Shah

Head of Finance, Northwind Logistics

Example data

Vendor pitches

  • Atlas CRMFiltered

    Ideas for your Q1 pipeline

  • QuotalyFiltered

    Following up on my note

  • BrightSDRFiltered

    15 minutes this week

  • AcmeFiltered

    Payroll for 40-person teams, live in 2 weeks

Example: Northwind Logistics plans to buy payroll by March, while a payroll seller's email to its head of finance is filtered with the other vendor pitches, with made-up companies.

Reply rate from Hunter's State of Email Outreach 2026, which analysed about 31 million emails sent by Hunter users in 2025.

SalesGuard puts each buyer's need in front of the seller that fits.

Buyers stop filtering and sellers stop guessing, and nobody meets until both sides say yes.

Northwind Logistics

Priya Shah

What we need

Payroll for 40 staff by March

Xero syncUK and Ireland pay runs
Meets 5 of 5Both said yes

Acme

Jordan Lee

Example data

Passport

Payroll software for 10 to 200 staff

Xero syncLive in 2 weeks
Example: a buyer's written need and a seller's Passport meeting, with both sides saying yes, with made-up companies.

Every introduction starts with a need a buyer wrote down.

How matching works
01A buyer writes down a need on its GuardLink.It's one free page that takes every vendor pitch.

salesguards.com/pitch/northwind

Northwind LogisticsPriya Shah

What we need

Payroll for 40 staff by March

By when

March 2027

Budget

$10,000 to $50,000 a year

Must-haves

Xero syncUK and Ireland pay runsPension auto-enrolment

Deal-breakerAnnual lock-in
02We check every seller's Passport against it.A Passport is a seller's profile, drafted from its website.

Sellers ranked on fit

Example data

  1. AcmeBest fit

    Xero sync, monthly plan

    Meets 5 of 5

  2. Ledgerly

    No Ireland pay runs

    Meets 4 of 5

  3. Crestpay

    Annual contracts only

    Meets 3 of 5
03The best fit is introduced once both say yes.The seller pays only if the deal closes.
Priya ShahNorthwind Logistics
Jordan LeeAcme
Introduced. Both said yes.
Seller pays
Only when a deal closes
Buyer pays
Never
Example: how the B2B exchange works, with a buyer's written need, three sellers ranked on fit and the introduction both sides said yes to, with made-up companies.
  1. 01A buyer writes down a need on its GuardLink.It's one free page that takes every vendor pitch.
  2. 02We check every seller's Passport against it.A Passport is a seller's profile, drafted from its website.
  3. 03The best fit is introduced once both say yes.The seller pays only if the deal closes.

We also find buyers outside the exchange, so you get up to 4 introductions a month.

Sellers meet buyers who asked. Buyers hear only from sellers who fit.

Most companies sit in two seats, selling what they make and buying what their teams need.

  • Kestrel Robotics

    Payroll and expenses for 65 staff

    Tom Okafor said yes

    Meets 4 of 4

    Sellers

    Approve the Passport we draft from your website, then get up to 4 introductions a month.

    Warm introductions for B2B sellers

  • Orchard Dental Group

    Payroll and pensions for 3 clinics

    Sent to Maya Chen

    Call booked, Thu 10:00

    Sales teams

    Add a fourth channel beside inbound, outbound and partners, with each introduction routed to the right rep.

    Your fourth sales channel

  • Northwind Logistics

    salesguards.com/pitch/northwind

    This week

    2 sent to you8 answered for you

    Buyers

    Put your GuardLink where vendors pitch you, and only the ones that fit reach you, once a week.

    How to stop sales emails

Example data

The buyer's own criteria decide which seller is introduced.

We check every Passport against the need, the date, the budget range and the must-haves, and no plan buys a higher place.

Both sides say yes before anyone meets, and a person on our team checks every introduction to the first 1,000 companies.

The vendor shortlisting processThe exchange rules
Sellers ranked on fitExample data

What Northwind Logistics needs

Payroll for 40 staff by March

  1. 1

    AcmeBest fit

    Xero sync, monthly plan

    Meets 5 of 5
  2. 2

    Ledgerly

    No Ireland pay runs

    Meets 4 of 5
  3. 3

    CrestpayFounder plan

    Annual contracts only

    Meets 3 of 5

More introductions a month. Same place.

Crestpay's plan

Example: three sellers ranked on fit for one need, where a paid plan on one seller leaves its place unchanged, with made-up companies.

Every company that joins makes the next introduction better.

A company that joins to sell also brings what it needs to buy, so every new seller adds buyers too.

Vendors that apply can join as sellers, and their own GuardLinks start the loop again.
01 / 06Example data

One link in three places

  • LinkedIn
  • Website footer
  • Email auto-reply

Acme

salesguards.com/pitch/acme

3 open needs

  • SOC 2 Type II auditBy March
  • Outbound agency for the USBy May
  • CRM for a 12-person sales teamBy December
Example: Acme's GuardLink address on a LinkedIn profile, a website footer and an email auto-reply, all leading to Acme's GuardLink with 3 open needs. Made-up companies.

01Put your GuardLink on LinkedIn and your website.

Vendors pitch your company there, and your inbox goes quiet.

Create your GuardLink

Once you join, invite the companies you work with, and the needs they bring can become your next introductions.

See where the exchange needs companies next

Join free. Sellers pay when a deal closes, and buyers never pay.

Free includes up to 4 introductions a month, and paid plans lower your referral fee. No plan changes who is introduced first. Pricing in full

Paid plans

  • Founder

    $99per month

    For founder-led sales

    What you get

    • Up to 8 introductions per month
    • Referral fee: 10%, capped at standard rates
    • 2 seats and CRM deal sync
    Tell me when Founder opens

  • Team

    $399per month

    For sales teams of 2 to 5

    What you get

    • Up to 16 introductions per month
    • Referral fee: 8%, capped at standard rates
    • 5 seats and two-way CRM sync
    Tell me when Team opens

  • Sales teams

    From$12,000per year

    For sales teams of 10 or more

    What you get

    • Up to 30 introductions per month
    • Referral fee: 8%, with the plan credited against fees
    • 10 seats, then $1,000 per additional rep per year
    Talk to us

  • Enterprise

    Custom

    For organisations buying and selling across many teams

    What you get

    • Custom introduction volume and fee terms
    • One agreement across teams and products
    • Security review and data processing agreement
    Talk to us

The referral fee on a closed deal

The first 50 sellers pay at most 10%.

Introductions that don't close cost nothing.

  1. 20%of the first $10,000 of first-year value
  2. 15%of the next $40,000
  3. 10%of the next $100,000
  4. 5%of everything above $150,000

What sellers and buyers ask before they join

  • What is a B2B exchange?

    A place where companies buy from and sell to each other. On SalesGuard, buyers write down what they need, and the seller that fits best gets a warm introduction.

  • How is this different from pay per appointment lead generation?

    You don't pay for meetings. You meet companies that wrote down a need you fit, and pay only when a deal closes.

  • Will a competitor get the same need?

    The best fit hears first. Another seller hears only if the buyer asks to compare.

  • Will a new seller in my category split my buyers?

    We open a category to more sellers only when more buyers there are waiting. Until then, sellers can join and buy from day one.

  • Who can see my GuardLink?

    Vendors see what you need and by when. Your budget and contact details stay hidden until you say yes.

  • When do introductions start?

    Any company that sells to other businesses can join today, free. We open introductions category by category as buyers write down needs.

Be ready when a company writes down a need you fit.

Buyers say when they need it, and only sellers with a Passport can be introduced.

The first 50 sellers pay at most 10% on a closed deal.

Create your GuardLink
  • Free to join, no credit card needed
  • We draft your Passport from your website

Or book a call with Seun to talk it through.

PassportYour companyPreview

Your company

yourcompany.com

What you sell
Drafted from your product pages
Who it's for
Drafted from your customer stories
Free trial or first step
Your free trial or first step
Proof a buyer can check
Case studies and certificates a buyer can check
Ready for you to approve
Preview: the Passport we draft for your company, with what you sell, who it's for, your free trial or first step and proof a buyer can check.